The Ionic Story

What benefits are there to the Negative Ion Technology for hair?

The negative ions reduce the size of the water molecules allowing moisture to penetrate the hair shaft. It also allows the user to dry their hair in half the time. The negative ions smooth down the cuticle allowing for a greater shine on the hair. This also removes the "frizzies from the hair.

Do you know how Negative ions are produced in a dryer?

There are currently two methods:
The Spark Method: · Inexpensive · Used by a majority of manufacturers · A spark is created, producing negative ions · Produces negative ions only for a very short period · The negative ions are neutralized in a few seconds · Looses the benefits of the Negative Ion Technology

A Negative Ion Generating System Method: · Expensive · Used by only a few manufacturers, due to high cost · A Negative Ion Generating System* produces a continuous flow of negative ions · The negative ion flow is maintained throughout the use of the dryer and is not neutralized · Maximum benefits from the Negative Ion Technology are achieved.

Elchim only uses the Negative Ion Generating System which gives the customer maximum benefits of the Negative Ion Technology!